Jo Malone has become the latest leading international brand to join the stylishly compelling retail, restaurant and leisure mix at Melrose Arch.
The renowned fragrance house which celebrates British style with unexpected fragrances and the elegant art of gift giving is now set to expand its loyal following with its South African debut in Melrose Arch.
The magnificent new store is located adjacent to Mac and the ever popular Metropolitain Cosmetics at Melrose Arch, offering shoppers the very best exclusive health and beauty brands on one gorgeous corner of South Africa’s most prestigious precinct.
General Manager of Melrose Arch, Mike Vermaak, says Melrose Arch is delighted to welcome the renowned retailer to precinct. “We’re continuously refine and boost Melrose Arch’s retail offering of unique and indulgent brands, from the finest local and international retailers. Jo Malone is a welcome addition to Melrose Arch that adds even more high-end retail variety for our discerning shoppers.”
Jo Malone has a long and illustrious reputation of introducing extraordinary scents that represent individuality and a unique spirit of sophistication.
The fragrance house blazed a new trail 20 years ago by introducing its signature and most popular Lime Basil & Mandarin cologne and continues to offer shoppers a sensory delight second to none decades later.
Vermaak adds that the introduction of Jo Malone is the latest in many exciting new developments at Melrose Arch. “We want every moment at Melrose Arch to be one well spent. With the extraordinary experiences offered by retailers like Jo Malone, we are able to achieve this.”
Melrose Arch is renowned for its exceptional open air environment with streetscape shopping, restaurants and entertainment, all set within a pleasant and relaxed atmosphere. Secure, pristine and pedestrian friendly, Melrose Arch is considered a must-visit destination by locals and tourists alike because of the ease, safety and enjoyment it offers shoppers and leisure seekers at the highest levels.
It is part of the pioneering portfolio of the Amdec Group, a privately-owned property development and investment business. With 26 years of experience in the property industry, Amdec is recognised as South Africa’s leading developer of New Urban lifestyles.