A Southern hemisphere first, South Africans got a taste in the ultimate indulgence – a life-sized snow-globe – forming part of Häagen-Dazs’ pure indulgence campaign.
Held at the Melrose Arch Piazza, the exclusive event showcased master craftsmanship and delectable design and guests experienced the world’s most decadent ice-cream, perfectly paired with delicious food and drinks, and served in the breathtakingly beautiful 8 metre high snow globe. 250 of South Africa’ s VIP guests were hosted by South Africa’s darling, the super sophisticated Jeannie D with trend-setting fashionista DJ Poppy of 5FM, at what was dubbed, the ‘coolest’ event of the year.
A culmination of an 8 week pure desire campaign where South Africans were given the opportunity to enter a competition to win a trip to Paris with their perfect partner worth R100, 000 by submitting their object of desire, finalists battled it out for the top honours on the special night, and were treated to makeovers, before and after photo shoots and filmed interviews so they were equipped to rally support from their loyal social followers. Together with Mac Make-up, Andiccio24 and Carlton Hair, Häagen-Dazs made sure the guests were suitably spoilt from the moment they arrived.”
The menu included a starter of chili butternut soup centred with a Häagen-Dazs vanilla ice-cream followed by canapés including; baked Camembert cheese centred with Gorgonzola encased phyllo pastries enhanced by a Häagen-Dazs raspberry sorbet; roasted beef medallions scented with truffle oil served with a Häagen-Dazs macadamia nut brittle ice cream; and coffee glazed chicken ballentine accompanied by a strawberry and cracked pepper salsa served with Belgian chocolate ice cream.
A decadent desert was served that included mini American blueberry flapjacks with Häagen-Dazs Salted Caramel ice cream and a Lavender infused apple tartine accompanied by Dulce de Leche Häagen-Dazs ice cream.
Weekend visitors were also given the opportunity to push a button, making it snow, and try and crack the code to a locked fridge, which contained a giant tub of Häagen-Dazs with a spoonful of diamonds worth R30, 000.