The Most Instagrammed Coffee In World Calls Melrose Arch Home

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The Most Instagrammed Coffee In World Calls Melrose Arch Home

Regarded as a ‘bike friendly’ coffee shop, the Grind Coffee Company is situated at the entrance of Concept Cyclery on Whiteley Road. Known as one of the best spots to get your caffeine fix in the north, The Grind is run by people with a collective passion for brewing the perfect cup of coffee.

To Dayne Levinrad, master brewer and owner of The Grind, coffee is his passport to the world. It has taken him on some interesting adventures. From Australia to LA to Brazil and everywhere in between, Dayne has learned a lot about the second-most traded commodity in the world. This led to the young entrepreneur to launch The Grind Coffee Company in Melrose Arch at the beginning of 2016.

As a self-proclaimed techie, Dayne has always approached his projects with the idea that something as simple as coffee can be transformed into a sensation with the aid of the Internet. It is because of this that he brainstormed a product specifically for the photo-sharing platform Instagram. After a period of trial and error, Dayne came up with something that would later turn into the ‘most Instagrammed coffee in the world’, otherwise known as the Coffee In A Cone.

The Grind’s house blend of java is the Magic Grind, comprised of a double Ristretto and ¾ flat white.

The Grind Coffee company offers some cool customer perks such as WhatsApp Ordering and loyalty programs, enabling patrons to grab a snack on the go or lock up their bikes while they relax for a post ride meal. The food menu is not the usual mini-deli style servings usually found at coffee shops. The Grind concentrates on healthy and delicious – two words that don’t often appear in the same sentence. Visitors can expect items such as smoothie bowls, avo toast with poached eggs, and salads to name a few.

Details: 072 754 8705 | 10 Whiteley Rd | http://thegrindcoffeecompany.co.za/

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